The Institute of Contemporary Art

invitation set & HTML email

An important part of the success of this project, as well as the event, was the design and development of the HTML email which was used to reach out to a broader audience not targeted by the printed invitation.

To prevent important information from getting lost, and to keep the viewing experience from being severely affected due to a lack of email client compatibility, I used as few images in the design as possible. Click here for a live preview and here to view the source code.

detail of printed invitation

Detail of the front of the invitation

srceen shot of HTML email

Srceen shot of HTML email

detail of reply card and envelope

Detail of reply card and envelop

detail of the back of the invitation

Detail of the back of the invitation