The Institute of Contemporary Art

visitor guide

Visitor guides need to deliver information quickly and clearly. To meet this objective I created a clean, open layout to frame a stripped-down isometric floor plan along with a simple, clear typographic hierarchy for the accompanying text.

cover of ICA visitor guide

Detail of front and back cover of brochure

detail of interior spread showing isometric floor plan

Detail of interior spread showing isometric floor plan

detail of interior spread

Detail of interior text setting